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	<title>SocialProse Media</title>
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	<link>http://socialprosemedia.com</link>
	<description>Social media and content marketing for your business</description>
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		<title>SocialProse Media</title>
		<link>http://socialprosemedia.com</link>
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		<item>
		<title>Be a marketing magnet</title>
		<link>http://socialprosemedia.com/2013/05/19/be-a-marketing-magnet/</link>
		<comments>http://socialprosemedia.com/2013/05/19/be-a-marketing-magnet/#comments</comments>
		<pubDate>Sun, 19 May 2013 22:26:19 +0000</pubDate>
		<dc:creator>Lynn Christiansen Esquer</dc:creator>
				<category><![CDATA[Marketing techniques]]></category>
		<category><![CDATA[Social media and content marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[outbound marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://socialprosemedia.com/?p=578</guid>
		<description><![CDATA[As a consumer, isn’t it better to find expertise and then purchase it, rather than be interrupted by someone giving you a hard sell? As a company, isn’t it better to receive self-selected leads rather than hunt down the proverbial needle in a haystack? <a href="http://socialprosemedia.com/2013/05/19/be-a-marketing-magnet/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialprosemedia.com&#038;blog=46588209&#038;post=578&#038;subd=socialprose&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

		<media:content url="http://socialprose.files.wordpress.com/2013/05/id-10043445.jpg?w=300" medium="image">
			<media:title type="html">inbound marketing</media:title>
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		<media:content url="http://socialprose.files.wordpress.com/2013/02/2012-headshot.jpg?w=225" medium="image">
			<media:title type="html">Lynn Esquer/Socialprose</media:title>
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		<item>
		<title>Pssst&#8230; Your customers are talking. Are you listening?</title>
		<link>http://socialprosemedia.com/2013/05/14/your-customers-are-talking/</link>
		<comments>http://socialprosemedia.com/2013/05/14/your-customers-are-talking/#comments</comments>
		<pubDate>Tue, 14 May 2013 18:30:11 +0000</pubDate>
		<dc:creator>Lynn Christiansen Esquer</dc:creator>
				<category><![CDATA[Social media and content marketing]]></category>
		<category><![CDATA[active listening]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media listening]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media monitoring]]></category>

		<guid isPermaLink="false">http://socialprosemedia.com/?p=570</guid>
		<description><![CDATA[Active social media listening is one of the most important marketing activities a business can undertake. Used properly, it can inform highly effective strategies and be used to truly connect with customers. It is the magic bullet of social marketing. So: Are you listening? <a href="http://socialprosemedia.com/2013/05/14/your-customers-are-talking/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialprosemedia.com&#038;blog=46588209&#038;post=570&#038;subd=socialprose&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

		<media:content url="http://socialprose.files.wordpress.com/2013/05/listen.jpg?w=288" medium="image">
			<media:title type="html">Social media listening</media:title>
		</media:content>

		<media:content url="http://socialprose.files.wordpress.com/2013/02/2012-headshot.jpg?w=225" medium="image">
			<media:title type="html">Lynn Esquer/Socialprose</media:title>
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		<item>
		<title>Calling all bloggers: guest bloggers add fresh voice and more reach</title>
		<link>http://socialprosemedia.com/2013/05/05/calling-all-bloggers-guest-bloggers-add-fresh-voice-and-more-reach/</link>
		<comments>http://socialprosemedia.com/2013/05/05/calling-all-bloggers-guest-bloggers-add-fresh-voice-and-more-reach/#comments</comments>
		<pubDate>Sun, 05 May 2013 17:15:41 +0000</pubDate>
		<dc:creator>lesliemladinich</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[Content creation & marketing]]></category>
		<category><![CDATA[Marketing techniques]]></category>
		<category><![CDATA[Search marketing]]></category>
		<category><![CDATA[Social media and content marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook; Blogging; Writing; NonProfit Communications]]></category>

		<guid isPermaLink="false">http://socialprosemedia.com/?p=550</guid>
		<description><![CDATA[You also can’t be the eyes and ears of everyone involved in what makes your company or nonprofit newsworthy, so why not open your blog up to other people and their unique experiences that circle back to you? <a href="http://socialprosemedia.com/2013/05/05/calling-all-bloggers-guest-bloggers-add-fresh-voice-and-more-reach/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialprosemedia.com&#038;blog=46588209&#038;post=550&#038;subd=socialprose&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://socialprosemedia.com/2013/05/05/calling-all-bloggers-guest-bloggers-add-fresh-voice-and-more-reach/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lesliemladinich</media:title>
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			<media:title type="html">Photo Courtesy of imagerymajestic/FreeDigitalPhotos.net</media:title>
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		<media:content url="http://socialprose.files.wordpress.com/2013/02/leslie.jpeg?w=150" medium="image">
			<media:title type="html">Leslie Mladinich/SocialProse</media:title>
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	</item>
		<item>
		<title>A word about press releases</title>
		<link>http://socialprosemedia.com/2013/04/29/a-word-about-press-releases-2/</link>
		<comments>http://socialprosemedia.com/2013/04/29/a-word-about-press-releases-2/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 20:51:35 +0000</pubDate>
		<dc:creator>Lynn Christiansen Esquer</dc:creator>
				<category><![CDATA[media relations]]></category>
		<category><![CDATA[Social media and content marketing]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://socialprosemedia.com/?p=545</guid>
		<description><![CDATA[Each organization has its share of important and exciting developments to announce, and each deserves its own considered plan based on available resources. Each announcement you make should be optimized for maximum reach. And if that plan includes a press release, then great. But don’t feel too bad if your latest piece of news doesn’t make it into a release. It only means that there are better ways to get it out to the public. <a href="http://socialprosemedia.com/2013/04/29/a-word-about-press-releases-2/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialprosemedia.com&#038;blog=46588209&#038;post=545&#038;subd=socialprose&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

		<media:content url="http://socialprose.files.wordpress.com/2013/04/id-100110731.jpg?w=300" medium="image">
			<media:title type="html">Image courtesy  of FreeDigitalPhotos.net</media:title>
		</media:content>

		<media:content url="http://socialprose.files.wordpress.com/2013/02/2012-headshot.jpg?w=225" medium="image">
			<media:title type="html">Lynn Esquer/Socialprose</media:title>
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	</item>
		<item>
		<title>A word about press releases</title>
		<link>http://socialprosemedia.com/2013/04/29/a-word-about-press-releases/</link>
		<comments>http://socialprosemedia.com/2013/04/29/a-word-about-press-releases/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 20:31:42 +0000</pubDate>
		<dc:creator>Lynn Christiansen Esquer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://socialprosemedia.com/2013/04/29/a-word-about-press-releases/</guid>
		<description><![CDATA[Reblogged from Bloggapalooza: Although it’s a common misconception, PR does not stand for “press release.” I say that a bit tongue-in-cheek, but as PR professionals know, there is a significant number of people who question the value of hiring an agency (or in-house PR practitioner) because "I can write a press release myself." I can &#8230; <a href="http://socialprosemedia.com/2013/04/29/a-word-about-press-releases/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialprosemedia.com&#038;blog=46588209&#038;post=543&#038;subd=socialprose&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
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	</item>
		<item>
		<title>The 4 things that work together to create a successful online marketing program</title>
		<link>http://socialprosemedia.com/2013/04/26/the-4-things-that-work-together/</link>
		<comments>http://socialprosemedia.com/2013/04/26/the-4-things-that-work-together/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 19:17:38 +0000</pubDate>
		<dc:creator>Lynn Christiansen Esquer</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Search marketing]]></category>
		<category><![CDATA[Social media and content marketing]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile strategy]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://socialprosemedia.com/?p=534</guid>
		<description><![CDATA[Here at SocialProse, we talk often about how effective social media marketing essentially serves as the delivery system for relevant, high-quality content. But it’s just as true that websites require both content and social media in order to perform with the search engines; and all three types of marketing need to have a strong mobile strategy in our increasingly mobile-connected world. <a href="http://socialprosemedia.com/2013/04/26/the-4-things-that-work-together/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialprosemedia.com&#038;blog=46588209&#038;post=534&#038;subd=socialprose&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

		<media:content url="http://socialprose.files.wordpress.com/2013/04/id-10065457.jpg?w=300" medium="image">
			<media:title type="html">Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net</media:title>
		</media:content>

		<media:content url="http://socialprose.files.wordpress.com/2013/02/2012-headshot.jpg?w=225" medium="image">
			<media:title type="html">Lynn Esquer/Socialprose</media:title>
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	</item>
		<item>
		<title>Business, social media and tragedy</title>
		<link>http://socialprosemedia.com/2013/04/19/522/</link>
		<comments>http://socialprosemedia.com/2013/04/19/522/#comments</comments>
		<pubDate>Fri, 19 Apr 2013 19:17:31 +0000</pubDate>
		<dc:creator>Lynn Christiansen Esquer</dc:creator>
				<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[Social media and content marketing]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tragedy]]></category>

		<guid isPermaLink="false">http://socialprosemedia.com/?p=522</guid>
		<description><![CDATA[Businesses: Get personal in times of tragedy. Be genuine. Show your individual personality and humanity in a way that doesn’t tie back to what you’re trying to sell, even a little. Do good deeds without an expectation of getting anything in return. Be a resource if you can, a welcoming place to congregate if you can’t. Put a spotlight on acts of heroism, big and small, and the inevitable stories of good that emerge. People will remember how you behaved during a time of tragedy. They will remember how you made them feel.  <a href="http://socialprosemedia.com/2013/04/19/522/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialprosemedia.com&#038;blog=46588209&#038;post=522&#038;subd=socialprose&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

		<media:content url="http://socialprose.files.wordpress.com/2013/04/compassion.jpg?w=300" medium="image">
			<media:title type="html">compassion</media:title>
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		<media:content url="http://socialprose.files.wordpress.com/2013/02/2012-headshot.jpg?w=225" medium="image">
			<media:title type="html">Lynn Esquer/Socialprose</media:title>
		</media:content>
	</item>
		<item>
		<title>Combatting &#8220;showrooming&#8221; by actually (gulp!) embracing it</title>
		<link>http://socialprosemedia.com/2013/04/18/combatting-showrooming-by-actually-gulp-embracing-it/</link>
		<comments>http://socialprosemedia.com/2013/04/18/combatting-showrooming-by-actually-gulp-embracing-it/#comments</comments>
		<pubDate>Thu, 18 Apr 2013 18:00:55 +0000</pubDate>
		<dc:creator>Lynn Christiansen Esquer</dc:creator>
				<category><![CDATA[Marketing techniques]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty program]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[geolocation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[QR code]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[showrooming]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://socialprosemedia.com/?p=514</guid>
		<description><![CDATA[Showrooming is here to stay, and everybody’s looking for the best way to combat it. Combatting the challenge of showrooming requires an integrated online/offline, multi-touch engagement experience that delights your customers. Are you ready? <a href="http://socialprosemedia.com/2013/04/18/combatting-showrooming-by-actually-gulp-embracing-it/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialprosemedia.com&#038;blog=46588209&#038;post=514&#038;subd=socialprose&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

		<media:content url="http://socialprose.files.wordpress.com/2013/04/130121-showrooming-400x296.jpg?w=300" medium="image">
			<media:title type="html">130121.showrooming-400x296</media:title>
		</media:content>

		<media:content url="http://socialprose.files.wordpress.com/2013/02/2012-headshot.jpg?w=225" medium="image">
			<media:title type="html">Lynn Esquer/Socialprose</media:title>
		</media:content>
	</item>
		<item>
		<title>The age of “mobile first” has arrived. Mobilize your content!</title>
		<link>http://socialprosemedia.com/2013/04/09/the-age-of-mobile-first/</link>
		<comments>http://socialprosemedia.com/2013/04/09/the-age-of-mobile-first/#comments</comments>
		<pubDate>Tue, 09 Apr 2013 18:00:59 +0000</pubDate>
		<dc:creator>Lynn Christiansen Esquer</dc:creator>
				<category><![CDATA[Marketing techniques]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social media and content marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Home]]></category>
		<category><![CDATA[graceful degredation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile first]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile strategy]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[optimize for mobile]]></category>
		<category><![CDATA[progressive enhancement]]></category>

		<guid isPermaLink="false">http://socialprosemedia.com/?p=489</guid>
		<description><![CDATA[Today, with Facebook Home ready to bring social media to every aspect of your mobile experience, it’s do-or-die: Mobilize your content or be left behind. What does this mean for your social media marketing? Here are some steps to take… now! <a href="http://socialprosemedia.com/2013/04/09/the-age-of-mobile-first/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialprosemedia.com&#038;blog=46588209&#038;post=489&#038;subd=socialprose&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Lynn</media:title>
		</media:content>

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			<media:title type="html">social on the mobile web</media:title>
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			<media:title type="html">Lynn Esquer/Socialprose</media:title>
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		<title>Calculate a social media marketing ROI measurement the C-suite will understand</title>
		<link>http://socialprosemedia.com/2013/03/30/calculate-a-social-media-marketing-roi-measurement-the-c-suite-will-understand/</link>
		<comments>http://socialprosemedia.com/2013/03/30/calculate-a-social-media-marketing-roi-measurement-the-c-suite-will-understand/#comments</comments>
		<pubDate>Sat, 30 Mar 2013 16:03:35 +0000</pubDate>
		<dc:creator>Lynn Christiansen Esquer</dc:creator>
				<category><![CDATA[Social media and content marketing]]></category>
		<category><![CDATA[Social ROI]]></category>
		<category><![CDATA[business case for social media]]></category>
		<category><![CDATA[cost/benefit analysis]]></category>
		<category><![CDATA[metrics in social media]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media investment]]></category>
		<category><![CDATA[social media marketing]]></category>

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		<description><![CDATA[Marketers need to do a better job connecting the dots between their organization’s budget and resource investment, and substantive results: Cost-per-lead, cost-per-conversion. They need to apply social media marketing to the sales funnel, along with any other marketing activities. And they need to demonstrate how social marketing contributes to retention and the lifetime value of customers. So, how to get started calculating ROI? <a href="http://socialprosemedia.com/2013/03/30/calculate-a-social-media-marketing-roi-measurement-the-c-suite-will-understand/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=socialprosemedia.com&#038;blog=46588209&#038;post=479&#038;subd=socialprose&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Lynn</media:title>
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			<media:title type="html">Sales funnel</media:title>
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			<media:title type="html">Lynn Esquer/Socialprose</media:title>
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