At SocialProse Media, our philosophy is that social media is the nexus where PR and marketing come together. After all, there aren’t many businesses these days that can thrive without a robust online presence! A website alone is no longer the be-all, end-all marketing tool it once was; and without proper social marketing, your website actually suffers in search engine rankings.
As with any marketing initiative meant to build and sustain a business, success using social marketing requires a long-term investment of strategy, daily effort and resources.
The backbone of our social media philosophy is that social media succeeds only when it provides your prospective clients and customers with quality content that helps them in their purchase decisions, engenders trust in your brand, and nurtures their relationship with your business.
Social media isn’t meant to be used to collect “likes” or followers so you can blast your message at them; instead, offer them value, information and personal interaction that invites them to explore your solutions. Once you’ve earned the privilege of their “likes,” you will find you have surrounded yourself with a group of customers who will not only buy from you, but actually advocate for you on your behalf!