marketing fail

The top 6 ways your online presence is failing your marketing goals 1

So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…

Social intelligence

Social intelligence for better business 1

Social media can be used for gathering broader intel from the larger world around you to help you make the smartest decisions for your organization. You can use social to gather ideas, sharpen market intelligence, keep track of competitors, inform best practices, learn more about customers and their behaviors, and keep on top of industry trends. It’s an invaluable tool for driving informed decision-making. And what organization couldn’t use more of that? More…

Social media listening

Pssst… Your customers are talking. Are you listening? 2

Active social media listening is one of the most important marketing activities a business can undertake. Used properly, it can inform highly effective strategies and be used to truly connect with customers. It is the magic bullet of social marketing. So: Are you listening? More…