Mercedes-Benz + dancing chickens = viral video marketing Reply

You may have already seen this video. It’s already gotten, as of this writing, 1.8 million views on YouTube. But enjoy it again anyway: Believe it or not, we have a point.

This little upbeat video is brilliant, because it’s funny and a bit weird. It doesn’t feel like an ad. It transcends language (it was made in Germany, where Mercedes is headquartered). When you watch these unflappable chickens being gently puppetmastered to the vocal stylings of Donna Summer, you need others to see it, too.

In other words, it’s viral. More…