Dancing Chicken

Mercedes-Benz + dancing chickens = viral video marketing Reply

You may have already seen this video. It’s already gotten, as of this writing, 1.8 million views on YouTube. But enjoy it again anyway: Believe it or not, we have a point.

This little upbeat video is brilliant, because it’s funny and a bit weird. It doesn’t feel like an ad. It transcends language (it was made in Germany, where Mercedes is headquartered). When you watch these unflappable chickens being gently puppetmastered to the vocal stylings of Donna Summer, you need others to see it, too.

In other words, it’s viral. More…

video marketing

Think video is too hard, too expensive, to get into? Think again. Here’s how to do it. 7

Glossy, television-quality video is expensive to do, granted. But there are plenty of ways you can break into video on a small scale that still reaps the returns. And returns are what you’ll get when you branch into video marketing. More…

Confused

Social media is marketing. Invest in it. Reply

The same people who are well aware that a marketing or PR firm will cost them $250 per hour are often those who think that $100 per month should cover social media. I’ll let you in on a secret: Those who actually deliver results on social media have usually sharpened their marketing skills at those $250-per-hour firms. More…

marketing fail

The top 6 ways your online presence is failing your marketing goals 1

So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…

Social intelligence

Social intelligence for better business 1

Social media can be used for gathering broader intel from the larger world around you to help you make the smartest decisions for your organization. You can use social to gather ideas, sharpen market intelligence, keep track of competitors, inform best practices, learn more about customers and their behaviors, and keep on top of industry trends. It’s an invaluable tool for driving informed decision-making. And what organization couldn’t use more of that? More…

social media strategy

Get your marketing house in order — with a strategy Reply

A strategy is critical when it comes to marketing. Period. In the case of social media marketing, this truism is often forgotten in the enthusiasm to jump right in. But strategies must always come before tactics, and social media is another tool to be used to help your business thrive. Undertaking any marketing activity without arriving at a well-thought-out strategy first is like jumping into a boat in the ocean, without oars, a sail or a rudder. It’s a directionless activity that won’t get you anywhere. More…

Photo Courtesy of imagerymajestic/FreeDigitalPhotos.net

Calling all bloggers: guest bloggers add fresh voice and more reach 8

You also can’t be the eyes and ears of everyone involved in what makes your company or nonprofit newsworthy, so why not open your blog up to other people and their unique experiences that circle back to you? More…

130121.showrooming-400x296

Combatting “showrooming” by actually (gulp!) embracing it Reply

Showrooming is here to stay, and everybody’s looking for the best way to combat it. Combatting the challenge of showrooming requires an integrated online/offline, multi-touch engagement experience that delights your customers. Are you ready? More…

ID-100148286

The age of “mobile first” has arrived. Mobilize your content! 2

Today, with Facebook Home ready to bring social media to every aspect of your mobile experience, it’s do-or-die: Mobilize your content or be left behind. What does this mean for your social media marketing? Here are some steps to take… now! More…