social media

Social marketing: New challenges, and new opportunities, for businesses Reply

The social web and mobile devices have turned marketing upside down in just a matter of a few years. The ways that people find a business and interact with it are wholly different. Where once a business could simply trumpet its messaging, it is now expected to hold online conversations and develop relationships over multiple channels — and, on top of it all, provide helpful, meaningful, professional content for free. And if you’re running a lean business, how do to this effectively becomes the million-dollar question. More…