The opposite of ROI: Are you putting your business in jeopardy by being a social media late adopter? 2

The cost of doing nothing, or not enough, should scare businesses more than the commonly referenced downsides to social media. If your customers, prospects and competitors are active on social media, not being active yourself is like choosing to not have a telephone or email account. More…

Social Media ROI

Myths and metrics: How do you measure social media success? 3

Social marketing is just marketing. Its fundamentals are not different, and neither should its metrics be. In fact, its ultimate success should be determined the way every other marketing effort should be: by ROI. More…

Clear language?

The great enemy of clear language… (or, why your marketing should use narrative and lose the technobabble) Reply

In marketing — whether it’s press releases, web copy, social media posts or video — whoever tells it best can cut through the clutter of people’s lives and really reach them. It means knowing what your value is and being able to convey it in a manner that people will be receptive to. And this means narratives, told in accessible language, accompanied by or made up with relevant and interesting images.
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Spring social media into action as a reputation manager Reply

Social media can be a chance to let your customer service skills shine Also, it’s a way to get your name and values out there on your own terms – not just when something “happens.” Showing you are proactive, have a stance and respect feedback will give customers who might be offering less-than-positive comments proof that you are professional and will help solve their problems if you are given an opportunity to do so. More…

Don’t Chase The Media: Start The Conversation Yourself Reply

A critical part of marketing is getting other people to start talking about your business, and some of those “other people” are members of the media. But getting the media’s undivided attention is not as easy as it used to be.

First of all, it’s more difficult to define who the media is these days. The “traditional media,” such as print, radio and TV news reporters, has shrunk dramatically in the intersection of the move to online news and the recession. Media business writer John Reinan estimates today that a typical newsroom, radio or TV station has dumped  half of its staff in the last five years. As a result, a new form of media has arisen – among them bloggers who self-publish on their own site and may broadcast with social media, and citizen journalists who may contribute to both online and traditional outlets.

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Twitter is like handing out leaflets in Venice, and other social media musings 1

Twitter to me feels like an open air merchant market in a public square (specifically, I imagine the Piazza San Marco in Venice). Facebook feels like an open house where you’ve put up pictures, made it homey, and friends stop by regularly to chat. LinkedIn reminds me of a giant Chamber of Commerce mixer. I find these mental visuals helpful when I’m trying to decide how best to position a message, post or strategy to fit each network. Do you anything similar? More…

bored businesswoman

Business isn’t thriving? How’s your marketing? Reply

If your marketing needs work, you can’t wait until business gets better before you do something about it! The ways that people find businesses, how they interact with them, and what they expect from them are changing in a very fundamental way. You need to be where your customers are before another business earns their loyalty — and as it happens, your customers most likely are on social media now. More…

What content marketing and Muhammad Ali have in common 1

Professional writers approach your challenge in communicating to customers as a problem that they, with writing and storytelling, can solve. They use written content and other forms to entertain, educate, tantalize, and persuade. When it’s posted on your company’s Facebook, Twitter, Google+ or LinkedIn page, their writing can be a welcome, open door to your personalized space in the marketplace – your website. More…

PB&J

Why social media & content marketing go together like peanut butter & jelly 4

Consumers, particularly those making considered purchase decisions, are eager to know what they can expect from you before they plunk down their money. It’s your job to make that easier for them by giving them all the information they need to know in order to consider your product or service, keeping them engaged with you, and helping them along their decision-making path that will hopefully lead to you. More…