Each blog, social media outlet, email platform and inbound marketing property has about a million moving parts. Each requires constant traffic and followers and engagement. Each requires content generation. Each operates differently. So you owe it to yourself to get each one working for you. Laser-like focus on one particular platform over a period of a few weeks will help you learn faster how to make your online marketing more effective on each platform. More…
Glossy, television-quality video is expensive to do, granted. But there are plenty of ways you can break into video on a small scale that still reaps the returns. And returns are what you’ll get when you branch into video marketing. More…
The same people who are well aware that a marketing or PR firm will cost them $250 per hour are often those who think that $100 per month should cover social media. I’ll let you in on a secret: Those who actually deliver results on social media have usually sharpened their marketing skills at those $250-per-hour firms. More…
Social media, content, etc: It’s all just marketing! More…
So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…
Active social media listening is one of the most important marketing activities a business can undertake. Used properly, it can inform highly effective strategies and be used to truly connect with customers. It is the magic bullet of social marketing. So: Are you listening? More…
Here at SocialProse, we talk often about how effective social media marketing essentially serves as the delivery system for relevant, high-quality content. But it’s just as true that websites require both content and social media in order to perform with the search engines; and all three types of marketing need to have a strong mobile strategy in our increasingly mobile-connected world. More…
Marketers need to do a better job connecting the dots between their organization’s budget and resource investment, and substantive results: Cost-per-lead, cost-per-conversion. They need to apply social media marketing to the sales funnel, along with any other marketing activities. And they need to demonstrate how social marketing contributes to retention and the lifetime value of customers. So, how to get started calculating ROI? More…
If your online program can be shown to be beneficial to your business, it will be one that justifies a budget. But how do you build the business case for social? More…
Social marketing is just marketing. Its fundamentals are not different, and neither should its metrics be. In fact, its ultimate success should be determined the way every other marketing effort should be: by ROI. More…
Lynn Christiansen Esquer 