The same people who are well aware that a marketing or PR firm will cost them $250 per hour are often those who think that $100 per month should cover social media. I’ll let you in on a secret: Those who actually deliver results on social media have usually sharpened their marketing skills at those $250-per-hour firms. More…
So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…
Here at SocialProse, we talk often about how effective social media marketing essentially serves as the delivery system for relevant, high-quality content. But it’s just as true that websites require both content and social media in order to perform with the search engines; and all three types of marketing need to have a strong mobile strategy in our increasingly mobile-connected world. More…
Showrooming is here to stay, and everybody’s looking for the best way to combat it. Combatting the challenge of showrooming requires an integrated online/offline, multi-touch engagement experience that delights your customers. Are you ready? More…
Today, with Facebook Home ready to bring social media to every aspect of your mobile experience, it’s do-or-die: Mobilize your content or be left behind. What does this mean for your social media marketing? Here are some steps to take… now! More…
Remember that marketing is not just about selling, it’s about educating. So the sooner you know the trends – and we don’t think these are just trends – the easier it will be to educate your customers through strategic content about what value you can bring them. Incorporate these three takeaways into your marketing program and you’ll find yourself on the cutting edge. More…
The social web and mobile devices have turned marketing upside down in just a matter of a few years. The ways that people find a business and interact with it are wholly different. Where once a business could simply trumpet its messaging, it is now expected to hold online conversations and develop relationships over multiple channels — and, on top of it all, provide helpful, meaningful, professional content for free. And if you’re running a lean business, how do to this effectively becomes the million-dollar question. More…
Lynn Christiansen Esquer 