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The secret to putting your best foot forward in social media? Full immersion 2

Each blog, social media outlet, email platform and inbound marketing property has about a million moving parts. Each requires constant traffic and followers and engagement. Each requires content generation. Each operates differently. So you owe it to yourself to get each one working for you. Laser-like focus on one particular platform over a period of a few weeks will help you learn faster how to make your online marketing more effective on each platform. More…

Confused

Social media is marketing. Invest in it. Reply

The same people who are well aware that a marketing or PR firm will cost them $250 per hour are often those who think that $100 per month should cover social media. I’ll let you in on a secret: Those who actually deliver results on social media have usually sharpened their marketing skills at those $250-per-hour firms. More…

marketing fail

The top 6 ways your online presence is failing your marketing goals 1

So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…

Social media listening

Pssst… Your customers are talking. Are you listening? 2

Active social media listening is one of the most important marketing activities a business can undertake. Used properly, it can inform highly effective strategies and be used to truly connect with customers. It is the magic bullet of social marketing. So: Are you listening? More…

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A word about press releases Reply

Each organization has its share of important and exciting developments to announce, and each deserves its own considered plan based on available resources. Each announcement you make should be optimized for maximum reach. And if that plan includes a press release, then great. But don’t feel too bad if your latest piece of news doesn’t make it into a release. It only means that there are better ways to get it out to the public. More…

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The 4 things that work together to create a successful online marketing program 4

Here at SocialProse, we talk often about how effective social media marketing essentially serves as the delivery system for relevant, high-quality content. But it’s just as true that websites require both content and social media in order to perform with the search engines; and all three types of marketing need to have a strong mobile strategy in our increasingly mobile-connected world. More…

compassion

Business, social media and tragedy Reply

Businesses: Get personal in times of tragedy. Be genuine. Show your individual personality and humanity in a way that doesn’t tie back to what you’re trying to sell, even a little. Do good deeds without an expectation of getting anything in return. Be a resource if you can, a welcoming place to congregate if you can’t. Put a spotlight on acts of heroism, big and small, and the inevitable stories of good that emerge. People will remember how you behaved during a time of tragedy. They will remember how you made them feel. More…

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Combatting “showrooming” by actually (gulp!) embracing it Reply

Showrooming is here to stay, and everybody’s looking for the best way to combat it. Combatting the challenge of showrooming requires an integrated online/offline, multi-touch engagement experience that delights your customers. Are you ready? More…