Consumers, particularly those making considered purchase decisions, are eager to know what they can expect from you before they plunk down their money. It’s your job to make that easier for them by giving them all the information they need to know in order to consider your product or service, keeping them engaged with you, and helping them along their decision-making path that will hopefully lead to you. More…
The social web and mobile devices have turned marketing upside down in just a matter of a few years. The ways that people find a business and interact with it are wholly different. Where once a business could simply trumpet its messaging, it is now expected to hold online conversations and develop relationships over multiple channels — and, on top of it all, provide helpful, meaningful, professional content for free. And if you’re running a lean business, how do to this effectively becomes the million-dollar question. More…
Lynn Christiansen Esquer 