Each blog, social media outlet, email platform and inbound marketing property has about a million moving parts. Each requires constant traffic and followers and engagement. Each requires content generation. Each operates differently. So you owe it to yourself to get each one working for you. Laser-like focus on one particular platform over a period of a few weeks will help you learn faster how to make your online marketing more effective on each platform. More…
So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…
Consumers, particularly those making considered purchase decisions, are eager to know what they can expect from you before they plunk down their money. It’s your job to make that easier for them by giving them all the information they need to know in order to consider your product or service, keeping them engaged with you, and helping them along their decision-making path that will hopefully lead to you. More…
Lynn Christiansen Esquer 