Twitter is like handing out leaflets in Venice, and other social media musings 1

Twitter to me feels like an open air merchant market in a public square (specifically, I imagine the Piazza San Marco in Venice). Facebook feels like an open house where you’ve put up pictures, made it homey, and friends stop by regularly to chat. LinkedIn reminds me of a giant Chamber of Commerce mixer. I find these mental visuals helpful when I’m trying to decide how best to position a message, post or strategy to fit each network. Do you anything similar? More…

What content marketing and Muhammad Ali have in common 1

Professional writers approach your challenge in communicating to customers as a problem that they, with writing and storytelling, can solve. They use written content and other forms to entertain, educate, tantalize, and persuade. When it’s posted on your company’s Facebook, Twitter, Google+ or LinkedIn page, their writing can be a welcome, open door to your personalized space in the marketplace – your website. More…