Each blog, social media outlet, email platform and inbound marketing property has about a million moving parts. Each requires constant traffic and followers and engagement. Each requires content generation. Each operates differently. So you owe it to yourself to get each one working for you. Laser-like focus on one particular platform over a period of a few weeks will help you learn faster how to make your online marketing more effective on each platform. More…
Glossy, television-quality video is expensive to do, granted. But there are plenty of ways you can break into video on a small scale that still reaps the returns. And returns are what you’ll get when you branch into video marketing. More…
Today, with Facebook Home ready to bring social media to every aspect of your mobile experience, it’s do-or-die: Mobilize your content or be left behind. What does this mean for your social media marketing? Here are some steps to take… now! More…
More than 65 percent of people are visual learners, so if your company isn’t telling your story with a mix of images, your brand will get left behind. More…
Twitter to me feels like an open air merchant market in a public square (specifically, I imagine the Piazza San Marco in Venice). Facebook feels like an open house where you’ve put up pictures, made it homey, and friends stop by regularly to chat. LinkedIn reminds me of a giant Chamber of Commerce mixer. I find these mental visuals helpful when I’m trying to decide how best to position a message, post or strategy to fit each network. Do you anything similar? More…
Lynn Christiansen Esquer 