You also can’t be the eyes and ears of everyone involved in what makes your company or nonprofit newsworthy, so why not open your blog up to other people and their unique experiences that circle back to you? More…
Author: lesliemladinich
Get your marketing in “the state” — 2013 news trends can empower marketing Reply
Remember that marketing is not just about selling, it’s about educating. So the sooner you know the trends – and we don’t think these are just trends – the easier it will be to educate your customers through strategic content about what value you can bring them. Incorporate these three takeaways into your marketing program and you’ll find yourself on the cutting edge. More…
Show, don’t just tell: how visuals shine a light on your business 2
More than 65 percent of people are visual learners, so if your company isn’t telling your story with a mix of images, your brand will get left behind. More…
Spring social media into action as a reputation manager Reply
Social media can be a chance to let your customer service skills shine Also, it’s a way to get your name and values out there on your own terms – not just when something “happens.” Showing you are proactive, have a stance and respect feedback will give customers who might be offering less-than-positive comments proof that you are professional and will help solve their problems if you are given an opportunity to do so. More…
Don’t Chase The Media: Start The Conversation Yourself Reply
A critical part of marketing is getting other people to start talking about your business, and some of those “other people” are members of the media. But getting the media’s undivided attention is not as easy as it used to be.
First of all, it’s more difficult to define who the media is these days. The “traditional media,” such as print, radio and TV news reporters, has shrunk dramatically in the intersection of the move to online news and the recession. Media business writer John Reinan estimates today that a typical newsroom, radio or TV station has dumped half of its staff in the last five years. As a result, a new form of media has arisen – among them bloggers who self-publish on their own site and may broadcast with social media, and citizen journalists who may contribute to both online and traditional outlets.
What content marketing and Muhammad Ali have in common 1
Professional writers approach your challenge in communicating to customers as a problem that they, with writing and storytelling, can solve. They use written content and other forms to entertain, educate, tantalize, and persuade. When it’s posted on your company’s Facebook, Twitter, Google+ or LinkedIn page, their writing can be a welcome, open door to your personalized space in the marketplace – your website. More…
Lynn Christiansen Esquer 