Category Archives: Crisis communications

Business, social media and tragedy Reply

by • Crisis communications, Social media and content marketing • Tags: , ,

Businesses: Get personal in times of tragedy. Be genuine. Show your individual personality and humanity in a way that doesn’t tie back to what you’re trying to sell, even a little. Do good deeds without an expectation of getting anything in return. Be a resource if you can, a welcoming place to congregate if you can’t. Put a spotlight on acts of heroism, big and small, and the inevitable stories of good that emerge. People will remember how you behaved during a time of tragedy. They will remember how you made them feel. More…

Spring social media into action as a reputation manager Reply

by • Content creation & marketing, Crisis communications, Marketing techniques, Media relations, Social media and content marketing • Tags: , , ,

Social media can be a chance to let your customer service skills shine Also, it’s a way to get your name and values out there on your own terms – not just when something “happens.” Showing you are proactive, have a stance and respect feedback will give customers who might be offering less-than-positive comments proof that you are professional and will help solve their problems if you are given an opportunity to do so. More…