Why You Absolutely Need To Actively Work on Audience Growth Reply

Once upon a time — as in, the 1990s — brands spent huge amounts of time and money creating outreach: brochures, websites, ad campaigns, media campaigns, newsletters and direct mail, to name a few.

Since then, technology has profoundly changed how business content is created, disseminated and consumed. But content marketing isn’t new, and neither is the concept behind it: Generally speaking, people require information before they are comfortable with making a purchase.

That’s why we don’t buy the claims that content marketing is dead or on its way out. Sure, some content marketers are seeing diminished returns due to the glut of content vying for consumers’ attention. But it simply isn’t realistic from a competitive standpoint for brands to drop their content marketing efforts!

Content is still king. Assuming you are actively creating quality content to feed your marketing machine, you don’t need to change a thing — as long you are working consistently on developing an engaged and ever-larger slice of the audience. More…

video marketing

Think video is too hard, too expensive, to get into? Think again. Here’s how to do it. 7

Glossy, television-quality video is expensive to do, granted. But there are plenty of ways you can break into video on a small scale that still reaps the returns. And returns are what you’ll get when you branch into video marketing. More…

curation

Content curation: A critical element in any content strategy 1

Content curation is a component of any good content strategy. Clearly, you still should create your own content a few times a week, because that’s the content that creates backlinks to your website, boosting your SEO and your perceived expertise. But on the days you simply don’t have the time or resources write another blog post, take another picture, or produce another video, curation’s your answer. More…

marketing fail

The top 6 ways your online presence is failing your marketing goals 1

So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…

Calling all bloggers: guest bloggers add fresh voice and more reach 8

You also can’t be the eyes and ears of everyone involved in what makes your company or nonprofit newsworthy, so why not open your blog up to other people and their unique experiences that circle back to you? More…

Get your marketing in “the state” — 2013 news trends can empower marketing Reply

Remember that marketing is not just about selling, it’s about educating. So the sooner you know the trends – and we don’t think these are just trends – the easier it will be to educate your customers through strategic content about what value you can bring them. Incorporate these three takeaways into your marketing program and you’ll find yourself on the cutting edge. More…

infographic

An infographic on how to use infographics in marketing! 1

Infographics are the hottest new trend in marketing. Because they contain helpful, easily consumable information in a visually entertaining form, they are perfect for social sharing. So to tell you a little more about infographics, how to use them and how to get started… well, how about an infographic on infographics?!
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Clear language?

The great enemy of clear language… (or, why your marketing should use narrative and lose the technobabble) Reply

In marketing — whether it’s press releases, web copy, social media posts or video — whoever tells it best can cut through the clutter of people’s lives and really reach them. It means knowing what your value is and being able to convey it in a manner that people will be receptive to. And this means narratives, told in accessible language, accompanied by or made up with relevant and interesting images.
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