Each organization has its share of important and exciting developments to announce, and each deserves its own considered plan based on available resources. Each announcement you make should be optimized for maximum reach. And if that plan includes a press release, then great. But don’t feel too bad if your latest piece of news doesn’t make it into a release. It only means that there are better ways to get it out to the public. More…
Businesses: Get personal in times of tragedy. Be genuine. Show your individual personality and humanity in a way that doesn’t tie back to what you’re trying to sell, even a little. Do good deeds without an expectation of getting anything in return. Be a resource if you can, a welcoming place to congregate if you can’t. Put a spotlight on acts of heroism, big and small, and the inevitable stories of good that emerge. People will remember how you behaved during a time of tragedy. They will remember how you made them feel. More…
In marketing — whether it’s press releases, web copy, social media posts or video — whoever tells it best can cut through the clutter of people’s lives and really reach them. It means knowing what your value is and being able to convey it in a manner that people will be receptive to. And this means narratives, told in accessible language, accompanied by or made up with relevant and interesting images.
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Social media can be a chance to let your customer service skills shine Also, it’s a way to get your name and values out there on your own terms – not just when something “happens.” Showing you are proactive, have a stance and respect feedback will give customers who might be offering less-than-positive comments proof that you are professional and will help solve their problems if you are given an opportunity to do so. More…
Lynn Christiansen Esquer 