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A word about press releases Reply

Each organization has its share of important and exciting developments to announce, and each deserves its own considered plan based on available resources. Each announcement you make should be optimized for maximum reach. And if that plan includes a press release, then great. But don’t feel too bad if your latest piece of news doesn’t make it into a release. It only means that there are better ways to get it out to the public. More…

Clear language?

The great enemy of clear language… (or, why your marketing should use narrative and lose the technobabble) Reply

In marketing — whether it’s press releases, web copy, social media posts or video — whoever tells it best can cut through the clutter of people’s lives and really reach them. It means knowing what your value is and being able to convey it in a manner that people will be receptive to. And this means narratives, told in accessible language, accompanied by or made up with relevant and interesting images.
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