marketing fail

The top 6 ways your online presence is failing your marketing goals 1

So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…

Social Media ROI

Myths and metrics: How do you measure social media success? 3

Social marketing is just marketing. Its fundamentals are not different, and neither should its metrics be. In fact, its ultimate success should be determined the way every other marketing effort should be: by ROI. More…

Clear language?

The great enemy of clear language… (or, why your marketing should use narrative and lose the technobabble) Reply

In marketing — whether it’s press releases, web copy, social media posts or video — whoever tells it best can cut through the clutter of people’s lives and really reach them. It means knowing what your value is and being able to convey it in a manner that people will be receptive to. And this means narratives, told in accessible language, accompanied by or made up with relevant and interesting images.
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Image courtesy of photostock / FreeDigitalPhotos.net

Your marketing should be about “their” outcomes, and not about “you” 26

Your potential customers just want to know what problems you can solve for them, or what benefits and results you’ll deliver. So in your marketing, tell them exactly what outcomes they can expect from your product or service! Your social media and content marketing should answer these questions. More…