Tag Archives: content

Why You Absolutely Need To Actively Work on Audience Growth Reply

by • Content creation & marketing, Social media and content marketing • Tags: ,

Once upon a time — as in, the 1990s — brands spent huge amounts of time and money creating outreach: brochures, websites, ad campaigns, media campaigns, newsletters and direct mail, to name a few.

Since then, technology has profoundly changed how business content is created, disseminated and consumed. But content marketing isn’t new, and neither is the concept behind it: Generally speaking, people require information before they are comfortable with making a purchase.

That’s why we don’t buy the claims that content marketing is dead or on its way out. Sure, some content marketers are seeing diminished returns due to the glut of content vying for consumers’ attention. But it simply isn’t realistic from a competitive standpoint for brands to drop their content marketing efforts!

Content is still king. Assuming you are actively creating quality content to feed your marketing machine, you don’t need to change a thing — as long you are working consistently on developing an engaged and ever-larger slice of the audience. More…

Social media is marketing. Invest in it. Reply

by • Marketing techniques, Social media and content marketing • Tags: , , , , , , , ,

The same people who are well aware that a marketing or PR firm will cost them $250 per hour are often those who think that $100 per month should cover social media. I’ll let you in on a secret: Those who actually deliver results on social media have usually sharpened their marketing skills at those $250-per-hour firms. More…

curation

Content curation: A critical element in any content strategy 1

by • Blogging, Content creation & marketing, Social media and content marketing • Tags: , , , ,

Content curation is a component of any good content strategy. Clearly, you still should create your own content a few times a week, because that’s the content that creates backlinks to your website, boosting your SEO and your perceived expertise. But on the days you simply don’t have the time or resources write another blog post, take another picture, or produce another video, curation’s your answer. More…

marketing fail

The top 6 ways your online presence is failing your marketing goals 1

by • Content creation & marketing, Marketing techniques, Mobile, Search marketing, Social media and content marketing • Tags: , , , , , , , , , , , , , , , ,

So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…

The 4 things that work together to create a successful online marketing program 4

by • Mobile, Search marketing, Social media and content marketing • Tags: , , , , , , , , , ,

Here at SocialProse, we talk often about how effective social media marketing essentially serves as the delivery system for relevant, high-quality content. But it’s just as true that websites require both content and social media in order to perform with the search engines; and all three types of marketing need to have a strong mobile strategy in our increasingly mobile-connected world. More…

Get your marketing in “the state” — 2013 news trends can empower marketing Reply

by • Content creation & marketing, Marketing techniques, Social media and content marketing • Tags: , , , ,

Remember that marketing is not just about selling, it’s about educating. So the sooner you know the trends – and we don’t think these are just trends – the easier it will be to educate your customers through strategic content about what value you can bring them. Incorporate these three takeaways into your marketing program and you’ll find yourself on the cutting edge. More…

Clear language?

The great enemy of clear language… (or, why your marketing should use narrative and lose the technobabble) Reply

by • Content creation & marketing, Media relations, Social media and content marketing • Tags: , , , , ,

In marketing — whether it’s press releases, web copy, social media posts or video — whoever tells it best can cut through the clutter of people’s lives and really reach them. It means knowing what your value is and being able to convey it in a manner that people will be receptive to. And this means narratives, told in accessible language, accompanied by or made up with relevant and interesting images.
More…