Tag Archives: social media investment

Calculate a social media marketing ROI measurement the C-suite will understand 1

by • Social media and content marketing, Social ROI • Tags: , , , , , , , ,

Marketers need to do a better job connecting the dots between their organization’s budget and resource investment, and substantive results: Cost-per-lead, cost-per-conversion. They need to apply social media marketing to the sales funnel, along with any other marketing activities. And they need to demonstrate how social marketing contributes to retention and the lifetime value of customers. So, how to get started calculating ROI? More…

The opposite of ROI: Are you putting your business in jeopardy by being a social media late adopter? 2

by • Social media and content marketing, Social ROI • Tags: , , ,

The cost of doing nothing, or not enough, should scare businesses more than the commonly referenced downsides to social media. If your customers, prospects and competitors are active on social media, not being active yourself is like choosing to not have a telephone or email account. More…