Tag Archives: ROI

Calculate a social media marketing ROI measurement the C-suite will understand 1

by • Social media and content marketing, Social ROI • Tags: , , , , , , , ,

Marketers need to do a better job connecting the dots between their organization’s budget and resource investment, and substantive results: Cost-per-lead, cost-per-conversion. They need to apply social media marketing to the sales funnel, along with any other marketing activities. And they need to demonstrate how social marketing contributes to retention and the lifetime value of customers. So, how to get started calculating ROI? More…

Social Media ROI

Myths and metrics: How do you measure social media success? 3

by • Marketing techniques, Social media and content marketing, Social ROI • Tags: , , , , , , , , , , ,

Social marketing is just marketing. Its fundamentals are not different, and neither should its metrics be. In fact, its ultimate success should be determined the way every other marketing effort should be: by ROI. More…