Tag Archives: business justification

Making the business case for a social media marketing program 1

by • Marketing techniques, Social media and content marketing, Social ROI • Tags: , , , , , ,

If your online program can be shown to be beneficial to your business, it will be one that justifies a budget. But how do you build the business case for social? More…

The opposite of ROI: Are you putting your business in jeopardy by being a social media late adopter? 2

by • Social media and content marketing, Social ROI • Tags: , , ,

The cost of doing nothing, or not enough, should scare businesses more than the commonly referenced downsides to social media. If your customers, prospects and competitors are active on social media, not being active yourself is like choosing to not have a telephone or email account. More…