Your potential customers just want to know what problems you can solve for them, or what benefits and results you’ll deliver. So in your marketing, tell them exactly what outcomes they can expect from your product or service! Your social media and content marketing should answer these questions. More…
If your marketing needs work, you can’t wait until business gets better before you do something about it! The ways that people find businesses, how they interact with them, and what they expect from them are changing in a very fundamental way. You need to be where your customers are before another business earns their loyalty — and as it happens, your customers most likely are on social media now. More…
The social web and mobile devices have turned marketing upside down in just a matter of a few years. The ways that people find a business and interact with it are wholly different. Where once a business could simply trumpet its messaging, it is now expected to hold online conversations and develop relationships over multiple channels — and, on top of it all, provide helpful, meaningful, professional content for free. And if you’re running a lean business, how do to this effectively becomes the million-dollar question. More…
Lynn Christiansen Esquer 