March 16, 2013

Myths and metrics: How do you measure social media success? ³

by Lynn Christiansen Esquer • Marketing techniques, Social media and content marketing, Social ROI • Tags: analytics, cost-per-conversion, cost-per-lead, marketing, measurement, metrics in social media, return on investment, ROI, social marketing, social media, social media marketing, Social ROI

Social marketing is just marketing. Its fundamentals are not different, and neither should its metrics be. In fact, its ultimate success should be determined the way every other marketing effort should be: by ROI. More…

March 5, 2013

Your marketing should be about “their” outcomes, and not about “you” ²⁶

by Lynn Christiansen Esquer • Marketing techniques • Tags: content marketing, desired outcomes, marketing, social marketing, social media, social media marketing

Your potential customers just want to know what problems you can solve for them, or what benefits and results you’ll deliver. So in your marketing, tell them exactly what outcomes they can expect from your product or service! Your social media and content marketing should answer these questions. More…