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Spring social media into action as a reputation manager Reply

Social media can be a chance to let your customer service skills shine Also, it’s a way to get your name and values out there on your own terms – not just when something “happens.” Showing you are proactive, have a stance and respect feedback will give customers who might be offering less-than-positive comments proof that you are professional and will help solve their problems if you are given an opportunity to do so. More…

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Don’t Chase The Media: Start The Conversation Yourself Reply

A critical part of marketing is getting other people to start talking about your business, and some of those “other people” are members of the media. But getting the media’s undivided attention is not as easy as it used to be.

First of all, it’s more difficult to define who the media is these days. The “traditional media,” such as print, radio and TV news reporters, has shrunk dramatically in the intersection of the move to online news and the recession. Media business writer John Reinan estimates today that a typical newsroom, radio or TV station has dumped  half of its staff in the last five years. As a result, a new form of media has arisen – among them bloggers who self-publish on their own site and may broadcast with social media, and citizen journalists who may contribute to both online and traditional outlets.