Tag Archives: measurement

Making the business case for a social media marketing program 1

by • Marketing techniques, Social media and content marketing, Social ROI • Tags: , , , , , ,

If your online program can be shown to be beneficial to your business, it will be one that justifies a budget. But how do you build the business case for social? More…

Social Media ROI

Myths and metrics: How do you measure social media success? 3

by • Marketing techniques, Social media and content marketing, Social ROI • Tags: , , , , , , , , , , ,

Social marketing is just marketing. Its fundamentals are not different, and neither should its metrics be. In fact, its ultimate success should be determined the way every other marketing effort should be: by ROI. More…