video marketing

Think video is too hard, too expensive, to get into? Think again. Here’s how to do it. 7

Glossy, television-quality video is expensive to do, granted. But there are plenty of ways you can break into video on a small scale that still reaps the returns. And returns are what you’ll get when you branch into video marketing. More…

curation

Content curation: A critical element in any content strategy 1

Content curation is a component of any good content strategy. Clearly, you still should create your own content a few times a week, because that’s the content that creates backlinks to your website, boosting your SEO and your perceived expertise. But on the days you simply don’t have the time or resources write another blog post, take another picture, or produce another video, curation’s your answer. More…

Calling all bloggers: guest bloggers add fresh voice and more reach 8

You also can’t be the eyes and ears of everyone involved in what makes your company or nonprofit newsworthy, so why not open your blog up to other people and their unique experiences that circle back to you? More…