Glossy, television-quality video is expensive to do, granted. But there are plenty of ways you can break into video on a small scale that still reaps the returns. And returns are what you’ll get when you branch into video marketing. More…
Tag Archives: SEO
Social media is marketing. Invest in it. Reply
The same people who are well aware that a marketing or PR firm will cost them $250 per hour are often those who think that $100 per month should cover social media. I’ll let you in on a secret: Those who actually deliver results on social media have usually sharpened their marketing skills at those $250-per-hour firms. More…
Why does your website need SEO, anyway? 1
You have a website, but all that other online stuff isn’t relevant to your business, you say. But let me tell you this: A website invisible to the search engines is a story of lost business opportunity. More…
The top 6 ways your online presence is failing your marketing goals 1
So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…
How content marketing impacts your website’s SEO 6
This short video walks you through how social media and original content can boost search engine optimization — and why that benefits your business. Enjoy! More…
Be a marketing magnet 1
As a consumer, isn’t it better to find expertise and then purchase it, rather than be interrupted by someone giving you a hard sell? As a company, isn’t it better to receive self-selected leads rather than hunt down the proverbial needle in a haystack? More…
The 4 things that work together to create a successful online marketing program 4
Here at SocialProse, we talk often about how effective social media marketing essentially serves as the delivery system for relevant, high-quality content. But it’s just as true that websites require both content and social media in order to perform with the search engines; and all three types of marketing need to have a strong mobile strategy in our increasingly mobile-connected world. More…
Lynn Christiansen Esquer 