March 16, 2013

Myths and metrics: How do you measure social media success? ³

by Lynn Christiansen Esquer • Marketing techniques, Social media and content marketing, Social ROI • Tags: analytics, cost-per-conversion, cost-per-lead, marketing, measurement, metrics in social media, return on investment, ROI, social marketing, social media, social media marketing, Social ROI

Social marketing is just marketing. Its fundamentals are not different, and neither should its metrics be. In fact, its ultimate success should be determined the way every other marketing effort should be: by ROI. More…

Lynn Christiansen Esquer

Cybersecurity Digital and Demand Gen Marketing Leader

Tag Archives: analytics