The same people who are well aware that a marketing or PR firm will cost them $250 per hour are often those who think that $100 per month should cover social media. I’ll let you in on a secret: Those who actually deliver results on social media have usually sharpened their marketing skills at those $250-per-hour firms. More…
A strategy is critical when it comes to marketing. Period. In the case of social media marketing, this truism is often forgotten in the enthusiasm to jump right in. But strategies must always come before tactics, and social media is another tool to be used to help your business thrive. Undertaking any marketing activity without arriving at a well-thought-out strategy first is like jumping into a boat in the ocean, without oars, a sail or a rudder. It’s a directionless activity that won’t get you anywhere. More…
Lynn Christiansen Esquer 