ID-100197502

The secret to putting your best foot forward in social media? Full immersion 2

Each blog, social media outlet, email platform and inbound marketing property has about a million moving parts. Each requires constant traffic and followers and engagement. Each requires content generation. Each operates differently. So you owe it to yourself to get each one working for you. Laser-like focus on one particular platform over a period of a few weeks will help you learn faster how to make your online marketing more effective on each platform. More…

marketing fail

The top 6 ways your online presence is failing your marketing goals 1

So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…

social media strategy

Get your marketing house in order — with a strategy Reply

A strategy is critical when it comes to marketing. Period. In the case of social media marketing, this truism is often forgotten in the enthusiasm to jump right in. But strategies must always come before tactics, and social media is another tool to be used to help your business thrive. Undertaking any marketing activity without arriving at a well-thought-out strategy first is like jumping into a boat in the ocean, without oars, a sail or a rudder. It’s a directionless activity that won’t get you anywhere. More…