July 27, 2013

The top 6 ways your online presence is failing your marketing goals ¹

by Lynn Christiansen Esquer • Content creation & marketing, Marketing techniques, Mobile, Search marketing, Social media and content marketing • Tags: backlinks, content, content marketing, engagement, marketing, mobile, mobile first, mobile marketing, online marketing, optimize for mobile, search engine, search engine optimization, SEO, social media, social media channels, social media listening, social media marketing

So much goes into your online presence: Your website functionality and user experience, including its mobility; its ability to be found by search engines; what search engines find when looking for you; and the professionalism (and backlink generation) of your social media and content. If you’re making some of these marketing mistakes, it’s time to fix them — stat! More…

June 13, 2013

How content marketing impacts your website’s SEO ⁶

by Lynn Christiansen Esquer • Content creation & marketing, Social media and content marketing • Tags: content, content marketing, Google+, Pinterest, search engine, search engine optimization, SEO, social media, video, website

This short video walks you through how social media and original content can boost search engine optimization — and why that benefits your business. Enjoy! More…

Lynn Christiansen Esquer

Cybersecurity Digital and Demand Gen Marketing Leader

Tag Archives: search engine optimization