Calculate a social media marketing ROI measurement the C-suite will understand 1

Marketers need to do a better job connecting the dots between their organization’s budget and resource investment, and substantive results: Cost-per-lead, cost-per-conversion. They need to apply social media marketing to the sales funnel, along with any other marketing activities. And they need to demonstrate how social marketing contributes to retention and the lifetime value of customers. So, how to get started calculating ROI? More…

The opposite of ROI: Are you putting your business in jeopardy by being a social media late adopter? 2

The cost of doing nothing, or not enough, should scare businesses more than the commonly referenced downsides to social media. If your customers, prospects and competitors are active on social media, not being active yourself is like choosing to not have a telephone or email account. More…

Social Media ROI

Myths and metrics: How do you measure social media success? 3

Social marketing is just marketing. Its fundamentals are not different, and neither should its metrics be. In fact, its ultimate success should be determined the way every other marketing effort should be: by ROI. More…

infographic

An infographic on how to use infographics in marketing! 1

Infographics are the hottest new trend in marketing. Because they contain helpful, easily consumable information in a visually entertaining form, they are perfect for social sharing. So to tell you a little more about infographics, how to use them and how to get started… well, how about an infographic on infographics?!
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Clear language?

The great enemy of clear language… (or, why your marketing should use narrative and lose the technobabble) Reply

In marketing — whether it’s press releases, web copy, social media posts or video — whoever tells it best can cut through the clutter of people’s lives and really reach them. It means knowing what your value is and being able to convey it in a manner that people will be receptive to. And this means narratives, told in accessible language, accompanied by or made up with relevant and interesting images.
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Your marketing should be about “their” outcomes, and not about “you” 26

Your potential customers just want to know what problems you can solve for them, or what benefits and results you’ll deliver. So in your marketing, tell them exactly what outcomes they can expect from your product or service! Your social media and content marketing should answer these questions. More…

Twitter is like handing out leaflets in Venice, and other social media musings 1

Twitter to me feels like an open air merchant market in a public square (specifically, I imagine the Piazza San Marco in Venice). Facebook feels like an open house where you’ve put up pictures, made it homey, and friends stop by regularly to chat. LinkedIn reminds me of a giant Chamber of Commerce mixer. I find these mental visuals helpful when I’m trying to decide how best to position a message, post or strategy to fit each network. Do you anything similar? More…

bored businesswoman

Business isn’t thriving? How’s your marketing? Reply

If your marketing needs work, you can’t wait until business gets better before you do something about it! The ways that people find businesses, how they interact with them, and what they expect from them are changing in a very fundamental way. You need to be where your customers are before another business earns their loyalty — and as it happens, your customers most likely are on social media now. More…

PB&J

Why social media & content marketing go together like peanut butter & jelly 4

Consumers, particularly those making considered purchase decisions, are eager to know what they can expect from you before they plunk down their money. It’s your job to make that easier for them by giving them all the information they need to know in order to consider your product or service, keeping them engaged with you, and helping them along their decision-making path that will hopefully lead to you. More…