Social media can be used for gathering broader intel from the larger world around you to help you make the smartest decisions for your organization. You can use social to gather ideas, sharpen market intelligence, keep track of competitors, inform best practices, learn more about customers and their behaviors, and keep on top of industry trends. It’s an invaluable tool for driving informed decision-making. And what organization couldn’t use more of that? More…
A strategy is critical when it comes to marketing. Period. In the case of social media marketing, this truism is often forgotten in the enthusiasm to jump right in. But strategies must always come before tactics, and social media is another tool to be used to help your business thrive. Undertaking any marketing activity without arriving at a well-thought-out strategy first is like jumping into a boat in the ocean, without oars, a sail or a rudder. It’s a directionless activity that won’t get you anywhere. More…
This short video walks you through how social media and original content can boost search engine optimization — and why that benefits your business. Enjoy! More…
As a consumer, isn’t it better to find expertise and then purchase it, rather than be interrupted by someone giving you a hard sell? As a company, isn’t it better to receive self-selected leads rather than hunt down the proverbial needle in a haystack? More…
Active social media listening is one of the most important marketing activities a business can undertake. Used properly, it can inform highly effective strategies and be used to truly connect with customers. It is the magic bullet of social marketing. So: Are you listening? More…
You also can’t be the eyes and ears of everyone involved in what makes your company or nonprofit newsworthy, so why not open your blog up to other people and their unique experiences that circle back to you? More…
Each organization has its share of important and exciting developments to announce, and each deserves its own considered plan based on available resources. Each announcement you make should be optimized for maximum reach. And if that plan includes a press release, then great. But don’t feel too bad if your latest piece of news doesn’t make it into a release. It only means that there are better ways to get it out to the public. More…
Here at SocialProse, we talk often about how effective social media marketing essentially serves as the delivery system for relevant, high-quality content. But it’s just as true that websites require both content and social media in order to perform with the search engines; and all three types of marketing need to have a strong mobile strategy in our increasingly mobile-connected world. More…
Businesses: Get personal in times of tragedy. Be genuine. Show your individual personality and humanity in a way that doesn’t tie back to what you’re trying to sell, even a little. Do good deeds without an expectation of getting anything in return. Be a resource if you can, a welcoming place to congregate if you can’t. Put a spotlight on acts of heroism, big and small, and the inevitable stories of good that emerge. People will remember how you behaved during a time of tragedy. They will remember how you made them feel. More…
Showrooming is here to stay, and everybody’s looking for the best way to combat it. Combatting the challenge of showrooming requires an integrated online/offline, multi-touch engagement experience that delights your customers. Are you ready? More…
Lynn Christiansen Esquer 