Today, with Facebook Home ready to bring social media to every aspect of your mobile experience, it’s do-or-die: Mobilize your content or be left behind. What does this mean for your social media marketing? Here are some steps to take… now! More…
Calculate a social media marketing ROI measurement the C-suite will understand 1
Marketers need to do a better job connecting the dots between their organization’s budget and resource investment, and substantive results: Cost-per-lead, cost-per-conversion. They need to apply social media marketing to the sales funnel, along with any other marketing activities. And they need to demonstrate how social marketing contributes to retention and the lifetime value of customers. So, how to get started calculating ROI? More…
Making the business case for a social media marketing program 1
If your online program can be shown to be beneficial to your business, it will be one that justifies a budget. But how do you build the business case for social? More…
Get your marketing in “the state” — 2013 news trends can empower marketing Reply
Remember that marketing is not just about selling, it’s about educating. So the sooner you know the trends – and we don’t think these are just trends – the easier it will be to educate your customers through strategic content about what value you can bring them. Incorporate these three takeaways into your marketing program and you’ll find yourself on the cutting edge. More…
The opposite of ROI: Are you putting your business in jeopardy by being a social media late adopter? 2
The cost of doing nothing, or not enough, should scare businesses more than the commonly referenced downsides to social media. If your customers, prospects and competitors are active on social media, not being active yourself is like choosing to not have a telephone or email account. More…
Myths and metrics: How do you measure social media success? 3
Social marketing is just marketing. Its fundamentals are not different, and neither should its metrics be. In fact, its ultimate success should be determined the way every other marketing effort should be: by ROI. More…
Show, don’t just tell: how visuals shine a light on your business 2
More than 65 percent of people are visual learners, so if your company isn’t telling your story with a mix of images, your brand will get left behind. More…
An infographic on how to use infographics in marketing! 1
Infographics are the hottest new trend in marketing. Because they contain helpful, easily consumable information in a visually entertaining form, they are perfect for social sharing. So to tell you a little more about infographics, how to use them and how to get started… well, how about an infographic on infographics?!
More…
The great enemy of clear language… (or, why your marketing should use narrative and lose the technobabble) Reply
In marketing — whether it’s press releases, web copy, social media posts or video — whoever tells it best can cut through the clutter of people’s lives and really reach them. It means knowing what your value is and being able to convey it in a manner that people will be receptive to. And this means narratives, told in accessible language, accompanied by or made up with relevant and interesting images.
More…
Spring social media into action as a reputation manager Reply
Social media can be a chance to let your customer service skills shine Also, it’s a way to get your name and values out there on your own terms – not just when something “happens.” Showing you are proactive, have a stance and respect feedback will give customers who might be offering less-than-positive comments proof that you are professional and will help solve their problems if you are given an opportunity to do so. More…
Lynn Christiansen Esquer 